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Atkore

Fortune 1000 #962 by revenue Industrials Electronics, Electrical Equip.

Evocativity EVOC : red
At core sound gives no equipment cue
Brevity BREV : green
6 letters, 2 syllables. Up to seven letters is green, eight at two syllables too; up to ten yellow, eleven or more red.
Greppability GREP : green
Found inside 0 other dictionary words.
Googlability GOOG : green
Distinctive coined whole
Pronounceability PRON : yellow
At-kor versus at-ko-ray varies
Spellability SPEL : red
Listener may write AtCore
Verbability VERB : red
No natural equipment action
Nominology
53
All seven dimensions and .com ownership, weighted as set out on Methodology.
Fluency
70
Brevity and pronounceability only: the subset with published outcome evidence behind it.
PG grade
3 / 4
Graham's own four-step ladder.
Exact .com
Unknown
Shape
invented
Length
6 chars, 2 syllables
Distinctiveness
fanciful

Watkins SCRATCH flags

  • Spelling-challenged

Rubric version 2026.10.20-1, judged by gpt-6.1-sol (agent). This scores the name only. See Methodology.

These judged dimensions came from an AI agent working through the judging queue in a chat, on the same rubric the scoring pipeline sends. The agent passed the calibration exam before its work was accepted, and each batch it judged hid two names with known answers as a check. The model is named as the agent reported it.