ABB
Forbes Global 2000 1883 #270 by revenue Switzerland Industrials Capital Goods abb.com
ABB Ltd. is a technology company, which engages in the development and provision of electrification, motion and automation solutions.
Forbes Global 2000's description, shown to identify the company. We rate the name, not the business.
- Evocativity EVOC : red
- No industrial cue
- Brevity BREV : green
- 3 letters, 1 syllable. Up to seven letters is green, eight at two syllables too; up to ten yellow, eleven or more red.
- Greppability GREP : red
- Found inside 294 other dictionary words.
- Googlability GOOG : red
- Widely reused acronym
- Pronounceability PRON : red
- Requires letter reading
- Spellability SPEL : green
- Spoken letters are unambiguous
- Verbability VERB : red
- Initials resist verb use
- Nominology
- 45
- All seven dimensions and .com ownership, weighted as set out on Methodology.
- Fluency
- 40
- Brevity and pronounceability only: the subset with published outcome evidence behind it.
- PG grade
- 3 / 4
- Graham's own four-step ladder.
- Exact .com
- Owned
- Shape
- real word
- Length
- 3 chars, 1 syllable
- Distinctiveness
- fanciful
Watkins SCRATCH flags
- Curse-of-knowledge
- Hard-to-pronounce
Rubric version 2026.10.20-1, judged by gpt-6.1-sol (agent).
This scores the name only. See Methodology.
These judged dimensions came from an AI agent working through the judging queue in a chat, on the same rubric the scoring pipeline sends. The agent passed the calibration exam before its work was accepted, and each batch it judged hid two names with known answers as a check. The model is named as the agent reported it.